AI Visual Direction ―

About 

Using AI as a creative tool to explore product design, narrative imagery and visual concepts.

Visual

LACOSTE

AI

Context

LACOSTE, AI visual exploration based on the Lenglen bag. Lighting, texture and material variations generated to explore campaign directions.

Tools 

ChatGPT / Photoshop

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Visual

ODA LIK

AI

Context

ODALIK, AI visual explorations recreating backstage moments during spatial installation. Using generative tools to extend and imagine scenes that could exist around real projects.

Tools 

ChatGPT / Photoshop

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Visual

SEEN

AI

Context

SEEN, Concept fashion brand built around a single product, exploring identity through variations and a bold, direct visual language.

Tools 

ChatGPT / Photoshop

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Contact

josquinbernaert (at) gmail.com
Linkedin
CV

Copyright 2025