20 ― 25
selected works
About →
Digital Art Director & Designer — Luxury & Fashion
Based in Paris, I’m a freelance Digital Art Director and UX/UI Designer with over 10 years of experience, specialized in luxury and fashion. I create visual identities and digital experiences that are fluid, coherent, and impactful. I integrate AI as a creative tool to enrich art direction, explore new visual directions, and enhance brand storytelling.
Website
CHANEL
Digital art direction
Client →
CHANEL
Role →
Digital Art Direction, UI/UX Design, HTML Prototyping
Project →
A digital experience crafted for CHANEL's Gabrielle line. Scroll-triggered video, micro-interactions and a balance of static and dynamic elements build a clear, refined visual narrative. An HTML prototype was developed to shape transitions and elevate the user experience. The experience was then adapted across formats to ensure full visual coherence from retailers to social platforms.
Website
CHANEL
Digital art direction
Client →
CHANEL
Role →
Digital Art Direction, UI/UX Design, HTML Prototyping
Project →
CHANEL SUBLIMAGE – Digital Flagship for a Timeless Skincare Line. For the Sublimage skincare collection, I designed a refined digital hub within Chanel.com, an immersive, modular experience that evolves with the brand. From initial wireframes to high-fidelity design and an advanced HTML prototype, every detail was crafted to enhance engagement through subtle micro-animations and fluid transitions. The intelligent architecture ensures seamless integration of future innovations, new launches, and evolving narratives. Designed for both elegance and longevity, this platform elevates the storytelling around Sublimage, reinforcing its status as an icon of luxury skincare.
Website
GOOSSENS
Digital art direction
Client →
Goossens: Jewelry for CHANEL since 1952
Role →
Digital Art Direction, UI/UX Design
Project →
Complete redesign of the Goossens website, a house within CHANEL’s Métiers d’art.
An art direction focused on raw elegance, bold zooms, sculpted type, and revealed materiality.
Identity
LAMBERT
& ASSOCIATES
Print & Digital
Client →
Lambert & Associates – Fashion & luxury consultancy firm
Role →
Art Direction, Print & Digital Design
Project →
Redesign of the print and digital identity across all editorial formats — trendbooks, retail books and digital presentations. A visual identity designed for use and adaptation by their offices in Paris, Milan, London and New York.
Website
ÉCOLE
DE CONDÉ
Digital art direction
Client →
École de Condé – Higher education in design, illustration, photography & animation
Role →
Website Art Direction, UI/UX Design
Project →
Global art direction and key page design of the website, in collaboration with Hands Agency. A rich and structured interface designed to showcase student work and reflect the school’s creative standards.
Clients →